ICM HeadquartersBeverly Hills, California, US
Square Feet: 1,000,000
Excellence in Architecture is an addition to any city and an opportunity to provide the users with a personal association and identity. In the currency of today’s architecture, elaborate forms and shapes are the most expedient way to gain this presence. In fact it is at times too expedient and often misses the ability to sensitively provide for the functions and is a strategy that tips the equation of costs towards overall image at the expense of finishes and details. To provide for the office environment one has to fully understand the powerful influence of the market conditions derived from rental and occupancy costs so that a hierarchy of emphasis can be developed within these parameters. One also must conceive of space that provides flexibility of both user needs as well as functions. Our design philosophy is to recognize these realities and achieve excellence through finesse and details.